An employee value proposition (EVP) is part of an employer's brand. It gives your workforce a reason to choose your business in a competitive job market, by demonstrating the attractive values and culture it can offer its employees in return for their hard work, skills and experience.
Why is having a strong EVP important?
No matter what size your company is, where it is located, its structure, or the services it offers, recruiting and retaining talent should always be a top priority.
Having a strong employee value proposition is one way of not only staying competitive and attractive in the hiring market, but also ensures existing employees remain happy, engaged, and loyal to your organisation.